start-up
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Cash Flow Survival. Guide for Startups: A Q&A with Finance Expert George Wollaston
Jen: George, I keep hearing that most startups fail because they run out of cash—even if they’re profitable. How is that possible?George: Great question, Jen! Imagine this: Your SaaS startup closes a $500K deal. You’re “profitable” on paper, but your client pays in 120 days. Meanwhile, you’ve got $200K in server costs and salaries due…